28-09-2012 00:23
Cita:venturebeat[/url]"]During an investor conference call today, UbisoftÔÇÖs chief financial officer Alain Martinez claimed that the free-to-play model will influence all of its future games.Ubisoft quiere llevar la influencia de sus free-to-play a los juegos de 60$. Opinan que es un modelo muy flexible y esperan ganar más en cuatro años con The Settlers Online que durante nueve años en PC. Pueden controlarlo todo del precio al marketing como si fueran una tienda online.
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ÔÇ£Free-to-play is a very flexible business model,ÔÇØ said Stéphanie Perotti, UbisoftÔÇÖs worldwide director of online. ÔÇ£The player has the capability to spend more than in a traditional model.ÔÇØ
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ÔÇ£The Settlers Online is set to make more money in four years than the Settlers brand did on PC over nine years,ÔÇØ Perotti said.
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ÔÇ£We can control everything from the pricing to marketing as if we were an online store,ÔÇØ Perotti said.
When asked directly about free-to-play on next-gen consoles from Nintendo, Microsoft, and Sony, Martinez didnÔÇÖt back down.
ÔÇ£There will be free-to-play on consoles,ÔÇØ Martinez said. ÔÇ£But in the future, with games like Sleeping Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content,ÔÇØ Martinez. ÔÇ£This will benefit our gamesÔÇÖ profitability.ÔÇØ
So, some games may still cost $60, but theyÔÇÖll at least have plenty of fun micro-transactions.
Ubisoft expects to earn €50 to €60 million just from its free-to-play and casual games in fiscal 2013. ThatÔÇÖs up from €20 million in 2012. That kind of money is going to turn heads in the company, and Ubisoft has obviously implemented a standing order for all of its teams to implement some of the lessons its learned from free-to-play.
"Habrá free-to-play en consolas también. Pero en el futuro, juegos como Sleeping Dogs, podríamos ver más oportunidades para juegos de 60$ para aprender del modelo de Free-to-play. La siguiente generación ofrecerá más y más contenido basado en items. Esto beneficiará a nuestra rentabilidad por juego."
Ubisoft espera ganar entere 50 y 60 millones de euros de sus juegos F2P en el año fiscal de 2013. Eso son más de 20 millones de euros más sobre el año anterior. Ubisoft le ha dicho a todos sus equipos que implemente algunas de las lecciones aprendidas del modelo free-to-play.
