Resultados fiscales - Hoy: Sony

[Dabra]

Cita:Without any advertisements in the mass media, the world average ratio of digital download sales of packaged software as of the end of September varied from slightly more than 3% to slightly over 10% of the total sales, depending on the software titles among which both packaged and downloadable versions are available. In the Japanese market, the ratio for a certain game has recently reached no less than 15%, and we consider it to be a promising start to our new attempt.
In comparing the ratios of digital download sales of "New Super Mario Bros. 2" which is digitally available in Japan, the U.S., Europe and Australia, the U.S. consumers were particularly active in purchasing the download version, followed by the Japanese consumers. The ratios in Europe and Australia are relatively small. The download ratios for "Brain Age: Concentration Training" which you spend a short time playing every day, and "Art Academy: Lessons for Everyone!" which you are inclined to carry around, are higher than other game titles, as those who understand the features of games like these ones prefer download versions.