GameStop knows that a digital future is coming hence why it has outlined that it wants┬á50% of its┬árevenue to come from things besides game sales by 2017. I guess they will branch out more into the soft toys and tech┬ábusiness. We already know that theyÔÇÖre getting into the publishing business as┬áInsomniacÔÇÖs next game is being published by the US retailer. The company wants to achieve this ambitious goal by 2017.

Cita:Speaking with Gamasutra at an Insomniac Games media event in Burbank, Vice President of Internal Development and Diversification Mark Stanley states this effort furthers GameStopÔÇÖs goals to reduce core game sales revenue to 50% of total revenue by 2017.

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