08-04-2012 10:27
Cita:RockPaperSotgun[/url]"]ÔÇ£Heavy discounts are bad for gamers,ÔÇØ Rambourg explained. ÔÇ£If a gamer buys a game he or she doesnÔÇÖt want just because itÔÇÖs on sale, theyÔÇÖre being trained to make bad purchases, and theyÔÇÖre also learning that games arenÔÇÖt valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. ThatÔÇÖs not good for anyone.ÔÇØ
ÔÇ£We provide a lot of value in our games that goes beyond just the price. This is one of the key ways we fight against piracy, after all: providing gamers with more value than a pirate does. We actually generate more than half of our revenue from full-price sales, simply because we keep our prices reasonable in the first place. Our average sale tends to be around 40% ÔÇô 50% off; thatÔÇÖs plenty of incentive to pick up a game if youÔÇÖre interested or if you just think you might like to try it because youÔÇÖre not sure about the game, but not some crazy 75% or 85% discount that damages the long-term value of a game.ÔÇØ
But what about GOGÔÇÖs biggest selling point since day-one: a complete lack of DRM? With companies like Ubisoft finally (sort of) throwing in the towel after a years-long fight that made about as much sense as attempting to knock out one of those inflatable bouncing clown dolls, is GOG about to lose a major part of its appeal? For Rambourg, itÔÇÖs really not a concern. The war on DRM, he explained, is a team effort.
ÔÇ£I would love it if DRM is dying out,ÔÇØ he said. ÔÇ£I think GOG.com has blazed a bit of a trail in that respect, because weÔÇÖve spent the last three and half years showing the industry that not only can it work, but it can work very well. If we ever reach the point where our core value of ÔÇÿDRM-free gamingÔÇÖ needs to be removed from our website because everyone simply assumes that games arenÔÇÖt burdened with such short-sighted ÔÇÿfeaturesÔÇÖ as DRM, IÔÇÖm pretty sure weÔÇÖll have a celebration at the office. It would be a great day for gaming.ÔÇØ
ÔÇ£I donÔÇÖt think the tides are quite turning yet, though. ItÔÇÖs a promising move, but I donÔÇÖt think this particular debate in gaming culture is anywhere near over. I definitely think that Ubisoft is moving the right direction, but weÔÇÖll need to see if other industry giants are willing to do the same. IÔÇÖm sure everyoneÔÇÖs watching Ubisoft to see what happens with their experiment before making up their minds.ÔÇØ
"Los grandes descuentos son malos para los jugadores. Si un jugador compra un juego que el o ella no quieren porque está de oferta,están siendo entrenados para hacer malas compras, y también aprenden que los juegos no son valiosos. Todos conocemos a jugadores que todos los meses gastan más dinero del que quieren, solo porque hay muchos juegos con grandes descuentos. Eso no es bueno para nadie."
"Me encantaría que el DRM muriera. Creo que GOG.com ha hecho un avance al respecto, porque durante los últimos tres años y medio hemos eneñado a la industria no solo que funciona si no que lo hace muy bien. Si llegamos al punto donde nuestro lema "juegos sin DRM" tiene que ser eliminado de nuestra página web porque todo el mundo asume que los juegos no llevan una medida tan a corto plazo como el dRM, estoy seguro de que harbía una fiesta en la oficina. Sería un gran día para los juegos.
