Sega Reports ÔÇ£RobustÔÇØ Digital Game Sales and Drop in Packaged Game Sales in Quarterly Financials

Sega just announced its financial results for the nine months ended on December 31st, 2015. The numbers are in the black, and operating income increased by 11.7% year-on-year, while sales dropped by 8.5%.



We also get the forecast for the full fiscal year, ending on March 31st, 2016, with operating income predicted to be significantly lower compared to the fiscal year ended on March 31st, 2015.



A detailed analysis of the performance of the Entertainment Content business gives more color on what happened with the arm of the company working on games, with digital game sales defined ÔÇ£robust,ÔÇØ and lower packaged game sales:

Cita:ÔÇ£With regard to the Entertainment Contents Business, in the field of digital game software, updates, etc. were implemented for existing titles for smart devices, such as ÔÇ£PHANTASY STAR ONLINE 2ÔÇØ launched over three years ago, ÔÇ£CHAIN CHRONICLE ÔÇô Kizuna no ShintairikuÔÇØ and ÔÇ£Puyopuyo!! Quest,ÔÇØ and sales remained robust.
Sales of ÔÇ£Hortensia SAGAÔÇØ launched in the current fiscal year are also robust. However, with regard to the expansion in South Korea of ÔÇ£Football Manager Online,ÔÇØ a new online game for the Asian market, and certain titles for smart devices, advertising expenses etc. increased due to a review of the value of assets relating to titles that were less well-received than expected in the initial plan, as well as extensive updates of various titles. The number of titles distributed domestically in the field of digital game software (free-to-play types) was 50 as of the end of December 2015.
In the packaged game software field, sales amounted to 6,120 thousand copies, which was lower than the level in the same period of the previous fiscal year, despite the launch of ÔÇ£Football Manager 2016,ÔÇØ the latest addition to the ÔÇ£Football ManagerÔÇØ series, which has continued to attract diehard fans for over 10 years, mainly in Europe.ÔÇØ

Last, but not least, we hear about the reasons behind the full year forecast:

Cita:ÔÇ£During the first three quarters of the fiscal year ending March 31, 2016, operating income and profit exceeded the forecast of consolidated operating results for the full year of the fiscal year ending March 31, 2016 as announced on December 4, 2015 as a result of factors such as cost improvement effects centering on the reuse of components mainly in the Pachislot and Pachinko Machines Business.
With regard to the Pachislot and Pachinko Machines Business in the fourth quarter, the Company is promoting sales of titles such as ÔÇ£Pachislot NisemonogatariÔÇØ and ÔÇ£Pachinko CR Shin Hokuto Muso,ÔÇØ a major title in the current period, and receiving orders steadily overall. In the Pachislot and Pachinko Machines Business in the fourth quarter, however, it is necessary to discern the order trend of the titles stated above as well as sales schedule and sales trend of other titles.
Regarding the digital game software field of the Entertainment Contents Business, the Company is consecutively implementing large-scale updates centered on major existing titles, including ÔÇ£PHANTASY STAR ONLINE 2ÔÇØ and ÔÇ£CHAIN CHRONICLE,ÔÇØ as well as planning the launch of a number of new titles mainly for the Asian market, and needs to monitor the progress of such initiatives. As a result of the above, no change has been made to the forecast of consolidated operating results for the full year of the fiscal year ending March 31, 2016 as announced on December 4, 2015.ÔÇØ

We also get a detailed breakdown of sales and income by segment, showing a year-on-year 5% drop of sales for digital games, and a more significant 17% slowdown for packaged games.

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Tas haber visto los registros fiscales de grandes compañías niponas como Square Enix o Nintendo, vamos con la última grande, SEGA. La compañía nipona, que presentó pérdidas netas durante el primer trimestre del año fiscal, ha sabido recuperarse de aquel varapalo y ha presentado una leve mejoría durante los dos trimestres siguientes. Las cifras que vamos a tratar en las próximas líneas corresponden a los meses que comprenden entre abril y diciembre de año fiscal 15/16. En ellas veremos que, pese al descenso en los ingresos totales, SEGA ha podido mantener números positivos al final del año. Según ha comentado la compañía, este beneficio positivo se ha debido a las ventas digitales, que han crecido de forma exponencial.
Las ventas netas (total ingresado sin deducción) de la compañía nipona ascienden a 245.002 millones de yenes, lo que se traduce en una cifra superior a los 1.800 millones de euros al cambio. Por desgracia para la compañía japonesa, los resultados de este período son un 8.5% menos respecto al mismo período del pasado año. Por lo tanto, los ingresos totales se han reducido de forma evidente; aunque no es sinónimo de negatividad en el resto de resultados.

En relación al beneficio neto (gastos cubiertos de ingresos totales), la compañía ha registrado unos ingresos de 12.101 millones de yenes, es decir, unos 93 millones de euros al cambio. En este sentido, la veterana compañía nipona está de enhorabuena ya que ha protagonizado un aumento del 11.7% respecto al mismo período del pasado año fiscal. SEGA ha sabido minimizar el gasto en sus desarrollos de forma evidente.

El ingreso ordinario (entradas brutas de beneficios económicos) de SEGA asciende a 6.498 millones de yenes, lo que se traduce en 47 millones de euros al cambio. La compañía cierra los tres primeros trimestres del año fiscal 15/16 con números positivos, cifra que espera potenciar a la hora de presentar los resultados finales del este ejercicio. Con estos números, SEGA abandona de forma momentánea la senda de las pérdidas, algo que sufrió el pasado año.

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