25-07-2012 00:42
Cita:gamasutra[/url]"]    "A lot of times we judge the success of a game -- and predict its sales -- by looking at its launch day numbers. Steam sales have made that delightfully impossible."
- Amir Rao of Bastion developer Supergiant Games reflects on the impact of Valve's major Steam Sales.
Supergiant was just one of the developers featured in the recent 2012 Steam summer sale, and Rao says that these promotions have proven so lucrative that they've completely overshadowed Bastion's healthy launch day sales.
"Our launch day [for Bastion], which we viewed as very strong, is only our fifth best day of sales ever on Steam due to the power of the promotions we've had the opportunity to participate in."
Rao and other developers will have plenty more to say about Steam sales in our full article tomorrow morning. But until then, the question remains: Can the positive effects of these Steam sales really last? Are developers putting themselves at risk by selling games for a fraction of their full price?
Uno de los desarrolladores de Bastion dice que antes la gente se fijaba en las ventas del primer día para predecir las ventas totales. Pero que las ventas de Steam lo han hecho deliciosamente imposible. Cuenta como las ventas del día de lanzamiento, que las veían fuertes, son ahora solo la quinta parte del total, gracias a las promociones de Steam.
¿Pueden los efectos positivos de las ofertas de Steam mantenerse? ¿Se ponen los editores en riesgo de vendeer sus juegos a una fracción de su precio?