Actualmente, un 2% de los ingresos que tiene Square Enix, le llegan de China. Pues bien, pretenden aliarse con una compañia China y aumentar del 2 al 40% en unos pocos años.

Cita:The Tokyo-based gamemaker aims to boost sales from Asia outside its home market to 30 to 40 percent of its total within ÔÇ£several years,ÔÇØ President Yosuke Matsuda said in an interview today. The company, which gets less than 2 percent of revenue from the region, already has tie-ups with Tencent Holdings Ltd. (700) and Shanda Games Ltd (GAME:US) and is seeking other partnerships to expand sales of hit titles.

ÔÇ£China is a very attractive market to us, given its population and the significant growth of its game industry,ÔÇØ Matsuda, 51, said in an interview today at the companyÔÇÖs headquarters. ÔÇ£We are in talks with other companies to grow in the Chinese market.ÔÇØ

About 47 percent of Square EnixÔÇÖs 94.6 billion yen digital entertainment sales last fiscal year were generated from high-definition games, while 27 percent came from titles for smart devices and computer browsers, according to its earnings presentation in May. Approximately 20 percent came from multiplayer online games such as Final Fantasy XIV, it said.

http://www.bloomberg.com/news/2014-06-30...boost.html

Voy a decir que, cuando SE se refiere a "overseas market", no se refiere a occidente, sino a China.