10-09-2014 14:11
BOOM.
Cita:London, UK ÔÇô 10th September, 2014 ÔÇô Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history.
ÔÇ£Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,ÔÇØ said Bobby Kotick, CEO of Activision Blizzard. ÔÇ£This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard EntertainmentÔÇÖs Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.ÔÇØ
Destiny launched at over 11,000 midnight openings around the world, as fans in over 178 countries (Source: Radian6) shared their fervour on YouTube and in social media.
ÔÇ£Since the beginning, weÔÇÖve been confident that our investment and belief in Destiny would pay off. But not many people believed weÔÇÖd be able to say it did so on day one,ÔÇØ said Eric Hirshberg, CEO of Activision Publishing. ÔÇ£Destiny is officially the biggest new franchise launch in our industryÔÇÖs history. ItÔÇÖs also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and ActivisionÔÇÖs next billion dollar brand. Most importantly, itÔÇÖs just a great game which we canÔÇÖt stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.ÔÇØ